Entrepreneurship – Creating Your Market

March 29, 2019

• The speaker was Hans P. Vriens, former US Head of Red Bull

• This talk discusses the myriad road-blocks large corporates face in achieving successful breakthrough innovation and tells the story of one of the most profitable brands of our time: Red Bull Energy Drink.

• I have learned that marketing a product is one of the most essential aspects of corporations

• A 2-hour presentation on marketing and sales, on top of a Q&A session with a huge networking opportunity.